How to recommend 10-year customer strategy (Japanese Edition)
How to recommend 10-year customer strategy (Japanese Edition)

How to Read How to recommend 10-year customer strategy (Japanese Edition) PDF

"忙しい社長が30分で要点をつかめる、JCPO社長のためのエッセンスブックシリーズ。顧客育成・関係性構築で10年顧客をつくり出す辣腕コンサルタント。100億企業を生み出す原動力となった、その具体ポイントを解説した社長必読の要点書。第1章  なぜ今、10年顧客なのか?第2章  10年顧客戦略の推進(1)マーケティング・営業戦略を時代に合わせる第3章  10年顧客戦略の推進(2)理想的な顧客の姿を時代に合わせる第4章  10年顧客戦略の推進(3)現場の活動指針を時代に合わせる第5章  10年顧客戦略の推進(4)現場の労働観を時代に合わせ、そして仕組みへ■著者 齋藤 孝太(さいとう こうた)について顧客を育成して優良顧客を増やし、長期的な事業繁栄を創り出すことで定評の、マーケティングコンサルタント。特に、CRM(カスタマーリレーションマーケティング)において抜群の成果を誇り、日本を代表する急成長企業の「顧客育成・マーケティングの仕組み」を指導、100億企業となる原動 力となる。2004年の独立後、これまで100社以上の企業の現場において、「顧客ピラミッド構築の仕組み」を、お店の現場に根付かせるコンサルティングを展開。化粧品店、アパレルショップ、ビューティーサロン、美容外科クリニック、バイクショップ、写真店、新聞販売店、携帯ショップ、インテリア販売、ガソリンスタンド、スポーツクラブ、ショッピングセンター等の顧客関係性構築、長期リピーターづくりを指導。クライアント企業から、「私達の想いがよりお客様に届くようになって固定客が増えた」、「リーマンショック後の売上減を乗り切れた」、「お店の未来がはっきりと見え、スタッフの意識が高まって業績が上がった」…など、大きな支持を得ている。株式会社 SIS 代表取締役 

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